Responsive journey planning for discovering, ordering, and using international roaming on an existing phone or tablet.
Brief
Create a responsive web sales presence for discovering, ordering, and using international roaming.
At a glance
Quick view
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Flows
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Tools
The working set used to research, prototype, align, and ship this case.
Story
Hypothesis
A mobile-first decision path for core personas would reduce confusion around pricing, setup, and use.
Insights
Pricing, configuration, and usage rules were difficult to understand without support.
Story
Design a mobile solution around three AT&T personas and simplify the path from discovery to setup and use.
Weekly alignment with AT&T design stakeholders and iterative prototype reviews kept the work grounded.
Built and iterated an interactive iRise prototype to validate the responsive sales and support path.
Story
Highlights
A quick scan of the moments that best explain the problem, the pivot, and the payoff.
Archive
01Context
Context
Context
Context
A quick walkthrough of the decision path, interface behavior, and delivery proof behind AT&T EXPERIENCE PLANNING TEAM.
Captions and speed controls remain available in-player for fast recruiter review.
Artifacts
Recruiter-ready briefs, findings, specs, and readouts that show how decisions translated into shipped outcomes.
Worked with the following clients
