Responsive ecommerce redesign for AtmosFX focused on clearer product understanding, extensible information architecture, and smoother digital buying paths.
Brief
Make the ecommerce experience more responsive, intuitive, and extensible as digital products evolve.
At a glance
Quick view
Scroll the device for role, team, tools, platform, and project scope.
Flows
Each lane isolates the clearest evidence so reviewers can scan the work in order.
Tools
The working set used to research, prototype, align, and ship this case.
Story
Hypothesis
Clarifying navigation, product structure, and help guidance would make digital decorations easier to understand and buy.
Insights
Customers needed clearer distinctions between single-scene downloads, collections, and packaged products.
Story
Restructure the IA around extensible product groupings and design a responsive prototype spanning desktop, tablet, and mobile.
Heuristic evaluation, weekly executive check-ins, and a full-site Axure prototype shaped the direction.
Handoff to Shopify developers included responsive flows, ecommerce feature designs, help content, and Google Analytics funnel…
Story
Highlights
A quick scan of the moments that best explain the problem, the pivot, and the payoff.
Archive
01Context
Context
Context
02Research
03Exploration
A quick walkthrough of the decision path, interface behavior, and delivery proof behind ATMOSFX DIGITAL DECORATIONS.
Captions and speed controls remain available in-player for fast recruiter review.
Artifacts
Recruiter-ready briefs, findings, specs, and readouts that show how decisions translated into shipped outcomes.
Worked with the following clients
