2015 Annual Letter

Responsive annual-letter experience for GatesNotes focused on modular storytelling, graceful navigation, and stronger editorial rhythm.

Brief

Research current digital storytelling patterns and build the 2015 annual letter experience for GatesNotes.

Role: UX Designer
Constraint: The annual-letter experience needed secondary navigation and rich content patterns without overpowering the primary GatesNotes…
Outcome: Created a responsive storytelling system for the 2015 annual-letter release.

At a glance

Quick view

Scroll the device for role, team, tools, platform, and project scope.

my role

UX Designer

client

Bill & Melinda Gates Foundation

team

tools used

Research Design Strategy User Experience Navigation Animation Wireframing Prototyping

platform

Cross-platform product experience

Flows

Each lane isolates the clearest evidence so reviewers can scan the work in order.

Context · Background and constraints

3 shown · +6 more

Open set

Tools

Tools used on project

The working set used to research, prototype, align, and ship this case.

Story

Hypothesis

A modular storytelling system would support rich annual-letter content without competing with the primary GatesNotes navigation.

Insights

Secondary annual-letter navigation needed to stay useful without conflicting with the main GatesNotes experience.

Story

Direction Chosen path and rationale

Build reusable page patterns, navigation, and content modules for video, pull quotes, galleries, social sharing, polls, CTAs, and…
Validation Testing and refinement

Weekly reviews with the creative director, PMs, designers, and developers plus daily prototyping check-ins kept the work aligned.
Engineering Handoff, specs, implementation

Moodboards, wireframes, Axure prototypes, and component-level documentation supported developer handoff.